Read instruction below; Research Paper Example | Topics and Well Written Essays - 750 words

Read instruction below; - Research Paper Example Starbucks has the most recognizable brand in coffee industry business and that the experience they provide to their customers is irreplaceable makes the main strengths harnessed to be successful (Lussier, 131). The other strengths are sound, visionary, and capable leadership of Howard Shultz leading Starbucks to greater success and growth from its beginning to be a global leading it is currently. Owing to the Starbucks experience, the company has loyal customers who are willing to pay premium prices for the company’s coffee increasing the profit margins and revenues for the firm. Starbucks also has the soundest financial statements in the speciality coffee industry and is a respected employer having been named among Fortune Top 100 Companies to work for due to the offer of medical insurance, fair remuneration, as well as good working conditions. Starbucks has developed a strong ethical culture and values, and this is well depicted in the mission statement. Other strengths are ability to developing and innovating new products, and customers are guaranteed of getting high quality taste at Starbucks (Lussier, 131). The main weakness at Starbucks is the inability to control the prices of coffee globally. Starbuck’s businesses are affected by fluctuation in coffee prices that occurs due to changes in global demand and supply, as well as weather conditions and climate affecting the profits and revenues of Starbucks. Starbucks cannot be able to change the prices of coffee hence is the main weakness at Starbucks. The second weakness is pricing of Starbucks coffee in Chin with the belief that it is highly priced loosing the market share in the region to McCafe. The other weakness has been a loss in the customer experience from the high rate of expansion experienced at Starbucks. Negative publicity on the health implications of consuming coffee, high fat content, and high calories in the products offered