Experiential Marketing Essay

Development of merchandising Trends It is accepted that both the concept and procedure of merchandising cause changed and keep changing (McCole, 2004 2).Adams (2011) reminds the use of the concept of go bad marketing, which many year ago was use to describe anything where people where a skillful little much germinal than non doing marketing at all. Nowadays, using creative techniques seems to have become almost threadb atomic number 18 (Ibid). Further on, much and more consumers began to distinguish marketing trough a liberal spectrum of different marketing converse convey (Smilansky, 2009 1). Traditional channels include advertising, restrain mail, packaging and sales promotion (Ibid).These capture to attract consumers attention by in the main focusing on the importance to the carrefour/service functional features (Schmitt, 1999 17). Sponsorships, digital marketing and public relations (PR) were introduced later (Ibid). later that, the integration of these commun ication channels which traditionally have been used independently, in distinguish to create a synergetic accomplishment and convey a consistent centre to the target audience, promoted the development of a revolutionary concept called integrated marketing communication (IMC) (De Pelsmacker et al. , 2010 17). Nevertheless as marketing techniques consumers themselves have also evolved.Been so often subjected to a variety of media channels and marketing methods was already starting to relinquish them against the use of marketing, make them even more disinterested (Adams, 2011). What this fire was the rise to the trends of guerrilla marketing techniques, live stunts and a variety of other marketing communication channels (Ibid). The fact is that these are also becoming more and more common place and marketing is consequently getting closer and closer to a point of being used in an acceptable way for the customers, which in turn are becoming much more difficult to target (Adams, 2 011 Smilansky, 2009 8).